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| Seascape Island Apothecary |
http://www.thedieline.com/blog/2012/2/14/seascape-island-apothecary.html
I particularly like the branding and packing for this product for several reasons. For starters, the use of a seahorse to symbolize the aspect of the sea and something natural was a good idea just by itself, BUT there is more to the concept than just that. Because the product is in a bottle, the seahorse appears to be floating in the liquid, so I thought that this concept was a brilliant one. Oh, and also...each variation has its own color picks as well as distinct floral patterns within the seahorse silhouette.
