Project 2 Health/Beauty sketches

Project 2: Health/Beauty- Camay

Health/Beauty Product: Camay

Brand Name: Ka Mei Er —"Camay"

Second line of Chinese words: Shen Mi Mi Qing —"Mysterious Sensation"

Third line of Chinese words: Xiang Fen Mu Yu Lu —"Fragrance Shower Gel"

Fourth line of Chinese words: You Ren Wu Mei She Xiang Xiang Fen —"Attractive Feminine Musk Fragrance"

Jing Han Liang: Chinese for "Net Content"

ABOUT CAMAY

CAMAY is a luxurious soap brand that made its debut in mid-1920s. They kept a slogan for many years (Camay: the soap for beautiful woman.), until later replaced with a new slogan (For your most beautiful complexion at every age.) It is provided with the highest quality when it comes to the combining of both moisture and cleanliness that cannot be matched when compared to other bar soaps. This product is manufactured by the Procter & Gamble Company.

COMPETITORS

X3 Bath Body Works JAPANESE CHERRY BLOSSOM SET Fragrance Mist Lotion Shower Gel

CHANEL CHANCE EAU FRAÎCHE FOAMING SHOWER GEL

Moment de Bonheur Perfumed Bath & Shower Gel

MOODBOARD

Week 5 Inspiration: Bath/Body Brand

Seascape Island Apothecary

http://www.thedieline.com/blog/2012/2/14/seascape-island-apothecary.html

I particularly like the branding and packing for this product for several reasons. For starters, the use of a seahorse to symbolize the aspect of the sea and something natural was a good idea just by itself, BUT there is more to the concept than just that. Because the product is in a bottle, the seahorse appears to be floating in the liquid, so I thought that this concept was a brilliant one. Oh, and also...each variation has its own color picks as well as distinct floral patterns within the seahorse silhouette.

6 structural and layout sketches

5 Good and 5 Bad Packaging Design

Good examples of packaging

I thought the design for the Starbucks Hot Cocoa's packaging seemed very elegant and soothing, just like the type of sensation its products should be producing.

I like how the uppermost message sort of contours the brand allowing the consumer to immediately know what the contents are

I thought it was a brilliant idea how the designer decided to change the structure of the package similar to that of popcorn, an idea that possibly came from the buttery flavor

I thought the packaging was straight to the point in visual communication, with the imagery of a straw poking through an orange (100% Pure & Natural Orange Juice)

I like how this Trident Layers packaging focuses on the fact that there are layers will real fruit flavors with the proximity of two elements on the packaging design

Bad Examples of Packaging

I see nothing but colors on this packaging that are used to define its uniqueness, but I feel that there should be more elements added to make it more so

(Middle) There seems to be a variety of typefaces used in this design and from a glance, I get even more confused as to what it is  

I find the disturbing illustration to be very distracting, but the size of it draws my eyes toward it more, when what I really want to focus on is the main image

There are too many things going on in this packaging design and as if the font wasn't small enough for the flavors indication, the type on the black container becomes unnoticeable

I dislike the use of colors in this packaging and I think the designer is trying to o hard to make it known what the product is

5 of my Best Work

1) Typeface Design

2) Information Graphic Design

3) Brand Identity Design

4) Book Cover Design

5) Promotional Poster Design

Extra Credit: Andrew Byrom Guest Speaker

After seeing his personal work on Friday night, I was able to see his strong passion for the work that he does. Although I have already seen the majority of the work that was already shown during this event, I was just as excited to see his work as I was the first time around. He mentioned that he started to see letters all around him that resembled letterforms: Band-aids, for example. His typeface design based on band-aids turned out bad, but as mentioned by him and any other graphic design professors I've had up until this point...you must have your fair share of failures because it is through those mistakes that will be used as a reminder to you as to what NOT to do when you come across the same scenario. Back in his studio in London, he was able to see a potential typeface design from chair that resembled the lowercase letter h. He created the entire alphabet with similar characteristics as the chair and it became pretty successful. He also came up with the idea of creating the typographic furniture for UCLA, and had put together a video for UCLA extension recently, but the video was actually taken at CSULB with CSULB students, not UCLA students