OH?...There are 11 different types of Advertisements?

Make a Metaphor:

Personify

Take a Position

Promise a Benefit

Inject Drama

Get Really Real

Eye Candy

http://www.youtube.com/watch?v=HF_I68jCwHg 

Create a Character

 http://www.youtube.com/watch?v=QwRISkyV_B8

Mention a problem

http://great-ads.blogspot.com/2011/06/t-mobiles-angry-birds-promotional-ad.html 

Exaggerate to the Extreme

http://www.lifealertnewyork.com/TVCommercial1.html

Make an Offer